ApexCognition

Supercharge your

Deep work, hard training, real sleep — three different jobs, and one blend was never going to do all of them.

Four states

One stack can't do four different jobs.

Your brain starting work at 9am. At the squat rack at 1pm. Before bed at 11pm. Three completely different things and a single daily blend can't do it all.

Different demand. Different chemistry.

So we built four. Core runs underneath everything, every day. Focus, Push and Wind-Down are the ones you reach for when the day asks for something specific.

The lineup

Four formulations. One for each way the day goes.

Every day

Core

The baseline everything else builds on.

The foundation you take whether or not today asks anything special of you. Well-studied, high quality ingredients formulated to keep you running on all cylinders.

When Every morning, with food.

  • Creatine monohydrate
  • Omega-3 (EPA/DHA)
  • Vitamin D3 + K2
  • Magnesium glycinate
  • Zinc
  • Methylated B complex
  • Multivitamin
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Core

30 servings

$[XX]

Seven foundational ingredients, dosed and packed by day.

Deep work

Focus

Fewer things happening at once.

Focus isn't a busier brain — it's a quieter one. Built for the stretch where you need to hold one thing in your head for three hours without drifting.

When 20–30 minutes before you need to lock in.

  • Caffeine
  • L-theanine
  • Alpha-GPC
  • L-tyrosine
  • Rhodiola rosea
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Focus

30 servings

$[XX]

Caffeine buffered with L-theanine, plus cholinergic support.

Hard training

Push

Everything recruited at once.

You're not trying to think carefully — you're trying to move more weight than last week and still be able to walk tomorrow.

When 20 minutes before training.

  • L-citrulline malate
  • Beta-alanine
  • Creatine monohydrate
  • Betaine anhydrous
  • Caffeine
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Push

30 servings

$[XX]

A pre-workout that just works, without the proprietary blend.

Actual sleep

Wind-Down

Permission to relax.

Arguably the most important. Get the rest you deserve after a long day of getting after it at work and in the gym. No sedatives, and no grogginess to wake up through.

When 45–60 minutes before bed.

  • Magnesium glycinate
  • Glycine
  • L-theanine
  • Apigenin
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Wind-Down

30 servings

$[XX]

Sleep support that doesn't sedate you into it.

The Kit

Four mental states. One box.

  1. Every day

    Core

    The baseline everything else builds on.

  2. Deep work

    Focus

    For the stretch where you need to hold one thing in your head for hours.

  3. Hard training

    Push

    For the session you don't want to talk yourself out of.

  4. Actual sleep

    Wind-Down

    The rest you deserve after a long day at work and in the gym.

The
Kit

One delivery a month. Shipped straight to your doorstep, so you're ready to go no matter what life throws at you.

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The Kit

30-day supply

$[YY]/month

Core, Focus, Push and Wind-Down, dosed and boxed together. The point isn't the discount — it's never being caught without the one you need.

  • Core
  • Focus
  • Push
  • Wind-Down

On the go

In your pocket, when you need it.

Two ways to dial up your focus without needing to carry around a pill bottle all day.

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Focus Gum

24 pieces

$[XX]

Chew it and it's working in minutes — absorbed through the cheek rather than waiting on your gut.

  • 50mg caffeine
  • 50mg L-theanine
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Focus Toothpicks

20 picks

$[XX]

You don't take a pick, you keep one in. A brain boost drawn out over thirty minutes rather than delivered all at once.

  • 25mg caffeine
  • 75mg Alpha-GPC

Quality

What "third-party tested" should actually mean.

This category is full of claims that sound like standards and aren't. Here's specifically what we do, in language you can hold us to.

  • cGMP-registered facility

    Everything is made in an FDA-registered facility operating under current Good Manufacturing Practice. That's the floor, not the ceiling.

  • Third-party tested, every batch

    Every production run goes to an independent lab for identity, potency and contaminant screening — heavy metals, microbials, solvents. Not a one-time test on the first batch and a badge forever after.

  • Certificate of analysis on request

    Ask for the COA on the batch you were sent and we'll send it. If a company ever can't do that, it tells you something.

  • No proprietary blends

    Every ingredient is listed with its actual dose. "Proprietary blend" almost always means the expensive ingredient is in there in a quantity too small to matter.

  • Doses that match the research

    Where the studies used 2.5g, we use 2.5g. Under-dosing to hit a price point is the most common thing wrong with this category.

  • What we don't claim

    We're not NSF Certified for Sport or Informed Sport certified. Those are real, audited, per-product certifications and we haven't been through them yet — so we don't wear the badge. If you compete in a tested sport, that distinction matters, and you should hear it from us rather than find out later.

How to buy

Three ways to reach your Apex.

Each way works. Pick the one that fits your lifestyle best.

À la carte

Currently sold out

Per product From $[XX]

  • Any single product, no commitment
  • Apex App access for tracking and reminders
  • Reorder whenever you run low

Standard

Full — 250/250 spots filled

Starting at $[YY] /month

  • The Kit — a monthly supply covering all 4 states of mind
  • Apex App access for tracking and reminders
  • Pause, skip or cancel anytime

VIP

Full — 50/50 spots filled

Starting at $[ZZ] /month

  • Everything in Standard, plus:
  • Comprehensive genetic testing and analysis — confirmation you're on the right things for your biology, not guesswork
  • Quarterly lab testing with a written physician review of your results
  • 3-month minimum commitment

Why this exists

Almost right for all of it, and exactly right for none of it.

That's where my stack lived for years.

I took the same handful of things every morning and expected them to cover a day that asked for completely different things.

Deep work needs one thing. A hard workout session needs another. Sleep needs to unwind all of that stimulation at the end of the day. I was making a compromise by not giving each mind state what it needed.

I had the time and the obsession to do the experimentation, do the research, and work everything out on my own. Most people don't, and shouldn't have to.

So I stopped compromising and built Apex.

— Chris, Apex Cognition

Questions

Straight answers

Every ingredient across the four states is well-established and widely studied, at doses that match the research rather than a price point. The one thing to actually watch is caffeine: it's in Focus, Push and both carry formats, so don't stack them. As with any supplement program, talk to your doctor if you have existing conditions or take prescription medication.

That's the normal case — Core every morning, then whichever of the other three the day calls for. Focus in the morning and Wind-Down at night is a completely sensible day. The exception is caffeine. Focus and Push both contain it, and so do the gum and the toothpicks, so taking several in one day stacks up fast. Keep your total under 400mg a day, and remember coffee counts. Push and Focus on the same day is fine if they're hours apart and you've counted; back to back is not.

Third-party tested, yes — every batch goes to an independent lab for identity, potency and contaminant screening, and you can request the certificate of analysis for the batch you were sent. NSF Certified for Sport and Informed Sport, no. Those are separate, audited, per-product certifications and we haven't been through them, so we don't claim them. If you're drug-tested for your sport, that difference matters and you should know it now rather than later.

Every ingredient is listed on the product with its actual dose — no proprietary blends. The lineup above lists what's in each state, and the full label with milligram amounts is on every product page and every bottle.

No. Every product is available on its own. The subscription exists because running out is the main way this stops working, not because we want to lock you in — pause, skip or cancel anytime.

Standard is The Kit every month — all four states, plus the app. VIP adds quarterly lab testing and one-time genetic analysis at no extra cost, plus a written, physician-reviewed summary of your results each cycle.

No — and we'd rather say so plainly than imply otherwise. The four formulations are the same ones everyone gets. What testing buys you is confirmation: whether what you're taking is right for your biology, whether anything should be added or dropped, and whether something you assumed was fine actually isn't. Useful, but it's information, not a private blend.

Demand has outpaced what we can currently produce and both memberships are at capacity. We don't have a fixed restock date — joining the waitlist means you'll be notified the moment we're back in stock.

No, but it's where most of the value of having four states actually shows up — knowing which one to take when, and getting more of it before you run out. It's included on every tier, including single-product purchases.

A standard in-person blood draw at a Quest Diagnostics location — no different from routine bloodwork at a doctor's office. With over 2,000 locations nationwide, there's almost certainly one near you.

Yes. We never sell your data, and you can request deletion at any time.

Be first in line

Are you ready to reach your Apex?

Four states of mind, one kit, nothing left to improvise.

We'll email you the moment a spot opens.